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March 5, 2014
By: TOM BRANNA
Editor
Lancôme has launched a new interactive program that allows consumers to “get the beauty look” straight from the runway of Jason Wu 2014 Collection and the cosmetics giant is providing a means for users to take cosmetics for a virtual test run in real time. Lancôme aligned with interactive marketing company FaceCake Marketing Technologies, Inc. to bring a revolutionary cosmetics “try-on” platform to DreamDry’s New York Flatiron location. Classic Lancôme favorites and the new makeup look direct fr...
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